
a fine selection of opinions, hot takes & thoughts on design...

articles, news and thoughts about design.

Aeromexico’s 2024 Rebranding Crash, From Iconic to Lifeless

Monograms: Beyond the Ugly Tracksuit Print

Bottles That Are More Aesthetic Than You, Casa Azul

Who Still Uses Paper Invites? Discover The Most Creative Fashion Invites

BTS: Their Album Covers Have More Feelings than Your Ex

TopoChico: The Not So 'Chico' Billion Dollar Company

Caps Lock Off: Avianca's Subtle Shift from 'A' to 'a'

Beyond Tumblers: The Colors That Built YETI's Empire

Oreo's Brand Strategy of Weird AF Flavors, Why?

AirIndia Departing To: Rebranding

Wobble & Wow: Unveiling Jell-O's New Look

Navigating the City in Style: Aesthetics of Public Transport

Mastering the Rebrand: Strategies for a Seamless Transition

What the F*ck is 'Lorem Ipsum'

Pepsis Electrifying Rebrand: A Bold and Alluring Transformation

Burberrys Rebirth: Heritage Meets Modernity