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The Splurge Index.com
Website, Brand Identity
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Brand Identity
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Brand Identity
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Brand Identity, Packaging
HUMAN
Website
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Articles(66)
OpinionJun 18, 2026
Forty Years of Graphic Design, Printed on a Ball
The World Cup ball is released every four years and forgotten four years later. But line them up and you have an accidental archive of graphic design trends — one per era.
EducationJun 18, 2026
Serif vs. Sans-Serif: What Actually Separates Them
Two type families walk into a brief. One has little feet. The other doesn't. What happens next is basically all of typography.
OpinionJun 16, 2026
The National Teams With the Strongest Visual Identity at the 2026 World Cup
Forty-eight teams, one tournament, and a massive gap between the ones that showed up with a real brand story and the ones that just showed up. Here's our take on who's doing it right — and what we can learn from it.
OpinionJun 15, 2026
FIFA Built the Biggest World Cup Ever — and Forgot to Give It a Soul
Every great World Cup has had a soul. A color. A face that could only belong to one place. The 2026 edition has three countries and none of that.