US

It starts with an idea,

It starts with an idea,

It starts with an idea,

together we bring it to life.

together we bring it to life.

together we bring it to life.

it becomes a brand you notice,

it becomes a brand you notice,

it becomes a brand you notice,

a story you feel,

a story you feel,

a story you feel,

a system that works...

a system that works...

a system that works...

this is attlas

this is attlas

this is attlas

Our Latest Projects

Articles

Read some of our hot takes...

Matty Matheson surrounded by products from his creative universe, including Matheson Food Company sauces, cookware, apparel, books, and merchandise, illustrating a lifestyle brand ecosystem.

Feb 5th 2026

Matty Matheson’s World Is Smarter Than any Portfolio of Brands

Opinion

From cookbooks to restaurants to TV and pantry staples, Matty Matheson’s projects don’t compete — they connect. Here’s why his world works.

Matty Matheson surrounded by products from his creative universe, including Matheson Food Company sauces, cookware, apparel, books, and merchandise, illustrating a lifestyle brand ecosystem.

Feb 5th 2026

Matty Matheson’s World Is Smarter Than any Portfolio of Brands

Opinion

From cookbooks to restaurants to TV and pantry staples, Matty Matheson’s projects don’t compete — they connect. Here’s why his world works.

Matty Matheson surrounded by products from his creative universe, including Matheson Food Company sauces, cookware, apparel, books, and merchandise, illustrating a lifestyle brand ecosystem.

Feb 5th 2026

Matty Matheson’s World Is Smarter Than any Portfolio of Brands

Opinion

From cookbooks to restaurants to TV and pantry staples, Matty Matheson’s projects don’t compete — they connect. Here’s why his world works.

 Assorted illustrated sardine tins in various colors arranged on a tabletop, showing diverse food packaging styles.

Jan 29th 2026

The Strategic Role of Packaging as a Brand Touchpoint

Branding

Packaging does more than protect a product — it sets expectations before anything else happens. Here’s why treating packaging as a strategic brand touchpoint can change how your brand is perceived.

 Assorted illustrated sardine tins in various colors arranged on a tabletop, showing diverse food packaging styles.

Jan 29th 2026

The Strategic Role of Packaging as a Brand Touchpoint

Branding

Packaging does more than protect a product — it sets expectations before anything else happens. Here’s why treating packaging as a strategic brand touchpoint can change how your brand is perceived.

 Assorted illustrated sardine tins in various colors arranged on a tabletop, showing diverse food packaging styles.

Jan 29th 2026

The Strategic Role of Packaging as a Brand Touchpoint

Branding

Packaging does more than protect a product — it sets expectations before anything else happens. Here’s why treating packaging as a strategic brand touchpoint can change how your brand is perceived.

Graza homepage hero section showing brand name and statement about always fresh, never blended extra virgin olive oil.

Jan 27th 2026

Why Graza’s Website Is a Masterclass in Good Website Design and UX

Web

Why does Graza’s website work so well when so many others don’t? We unpack the design and UX choices behind it — and what they can teach any brand building online.

Graza homepage hero section showing brand name and statement about always fresh, never blended extra virgin olive oil.

Jan 27th 2026

Why Graza’s Website Is a Masterclass in Good Website Design and UX

Web

Why does Graza’s website work so well when so many others don’t? We unpack the design and UX choices behind it — and what they can teach any brand building online.

Graza homepage hero section showing brand name and statement about always fresh, never blended extra virgin olive oil.

Jan 27th 2026

Why Graza’s Website Is a Masterclass in Good Website Design and UX

Web

Why does Graza’s website work so well when so many others don’t? We unpack the design and UX choices behind it — and what they can teach any brand building online.

A set of simplified fast-food icons using the same colors, shapes, and visual style across different food items.

Jan 26th 2026

Visual Brand Consistency: Why It Matters More Than You Think

Branding

Your brand might look fine — but still feel wrong. Visual consistency is often the missing piece between good design and brands people actually trust.

A set of simplified fast-food icons using the same colors, shapes, and visual style across different food items.

Jan 26th 2026

Visual Brand Consistency: Why It Matters More Than You Think

Branding

Your brand might look fine — but still feel wrong. Visual consistency is often the missing piece between good design and brands people actually trust.

A set of simplified fast-food icons using the same colors, shapes, and visual style across different food items.

Jan 26th 2026

Visual Brand Consistency: Why It Matters More Than You Think

Branding

Your brand might look fine — but still feel wrong. Visual consistency is often the missing piece between good design and brands people actually trust.