Premium branding isn’t about nicer visuals — it’s about a different mindset altogether. In this piece, we unpack what actually changes when a brand needs to signal trust, confidence, and legitimacy.

From cookbooks to restaurants to TV and pantry staples, Matty Matheson’s projects don’t compete — they connect. Here’s why his world works.

Chop suey font looks perfectly “Chinese” — but it isn’t. How did an American display style become the default Chinese takeout look?

Packaging does more than protect a product — it sets expectations before anything else happens. Here’s why treating packaging as a strategic brand touchpoint can change how your brand is perceived.