PERL
Brand Identity
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Website
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Brand Identity
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ORYON
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Brand Identity
NAVANTIS
Brand Identity
Matcha Point
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Peakair
Website
Tiger Pace
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HADI Hotels
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Gucci Year of The Snake
Campaign Production, Motion Graphics
Cuatro Esquinas
Brand Identity
Terracota Beer
Brand Identity
Chanel "The 11.12"
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PERL
Brand Identity
Qantas Project Sunrise
Website
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Building brand identitiesfor food & drink companiesthat stand out.Building brand identities forfood & drink companies that stand out.
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Articles(100)
IndustriesSep 16, 2026
Hospitality Brand Architecture: The Umbrella Tao Group Built
Tao, Lavo, Marquee and Hakkasan share no typeface, no palette, no visible parent brand. And yet nobody in the industry mistakes them for four unrelated businesses. Whatever is holding that portfolio together, it isn't the logo. Here's what it actually is.
EducationSep 14, 2026
What Is Japanese Design? The Principles That Still Set the Standard
What separates "Japanese design" from a Muji-inspired mood board? A set of principles most people borrow without ever naming, and that keep setting the standard for how the rest of the world designs.
WebSep 12, 2026
What Is GEO and How It's Changing SEO for Brands
Google now answers most searches before anyone clicks a single link. If your brand isn't part of that answer, you're not losing a ranking, you're losing the conversation. Here's what GEO actually is, and what it takes to be in the room when AI is doing the talking.
BrandingSep 10, 2026
What Are Brand Assets, and Why They Matter as Much as Your Logo
Everyone obsesses over the logo. Fewer brands invest in the system of colors, type, patterns, and packaging that actually makes them recognizable, and that system matters just as much.