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Building brand identitiesfor food & drink companiesthat stand out.Building brand identities forfood & drink companies that stand out.

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PERLBrand Identity

Qantas Project SunriseWebsite

Fundació Cardells per a les Arts — Fundació Cardells per a les Arts

Fundació Cardells per a les ArtsBrand Identity

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Articles(113)

Brand identityDigital craftEducationOpinionIndustriesBrand identityDigital craftEducationOpinionIndustries

The Publisher Doing What Pinterest Can't: Victionary Books

Hermès and Burberry Both Went Cartoon. They Couldn't Be More Different.

OpinionSep 24, 2026

McLaren's New Logo: Is Going Back to Your Roots Always a Good Idea?

McLaren's new logo stopped leaning forward, and suddenly the fastest name in racing looks like it's standing still. Let's break down what changed, what survived, and whether going back to your roots really makes a brand better.

OpinionOct 7, 2026

What America.gov Design Means for the Future of Government Websites

America.gov is the U.S. government's new AI-powered front door, built by the National Design Studio under the country's first Chief Design Officer, Joe Gebbia. It skips the seals and menus and opens with a single question, and the reason behind that choice may change how every public website gets designed.

EducationOct 7, 2026

What Is Nordic Design? A Guide to Its History, Principles and Icons

Nordic design is everywhere, from the mug on your desk to the chair you're probably sitting on, but there's much more to it than pale wood and white walls. Here's what it really is, where it came from and why it still works.

WebOct 6, 2026

Zara Website Design: Why It Divides Opinion

Zara's website gets shared by designers as a reference and criticized by shoppers as a maze, and both sides have a point. Let's unpack why this editorial approach to ecommerce divides opinion so sharply.

OpinionOct 2, 2026

Rafael Nadal's Logo: How a Bull Became a Brand

Rafael Nadal's logo has no initials, no name and no racket. Just a bull drawn with two lightning bolts. Here's why it works, and why its real test came after he stopped playing.

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Building brand identitiesbrand identitiesfor food & drinkfood & drink companiesthat stand out.Building brand identitiesbrand identities forfood & drinkfood & drink companies that stand out.