a fine selection of opinions, hot takes & thoughts on design...

a fine selection of opinions, hot takes & thoughts on design...

Title slide reading “Branding vs Marketing” with Attlas logo below and media and design icons.

Feb 17th 2026

Branding vs Marketing: What’s the Difference and Why It Matters

Branding

Branding vs marketing — they’re often confused, but they solve different problems. Here’s the real difference and how to know which one your business needs right now.

Feb 16th 2026

Inside Seasoned Website Design: A Playful UX Breakdown

Web

Seasoned website design is a case study in concept-driven UX, where interaction, structure, and metaphor transform a simple resource hub into a memorable web experience.

Mosaic dragon and Snoopy street artworks beneath Rue du Dragon sign in Paris.

Feb 13th 2026

You’ve Seen Pixel Street Art in Paris. Here’s What It Really Means...

Education

Those pixel mosaics scattered across Paris aren’t random decoration — they’re part of one of the most coherent visual systems in contemporary street art.

2026 Design Trends title in white hand-drawn lettering on blue background with Attlas logo.

Feb 12th 2026

Design Trends 2026: Intensity, Imperfection and Immersion

Opinion

Design trends 2026 are shifting away from safe minimalism toward intensity, immersion and visible humanity. If you want to know what’s shaping visual culture this year, keep reading.

Feb 10th 2026

Why Branding Is an Investment in Your Company’s Future

Branding

Branding is either building leverage for your company — or quietly limiting it. Most people don’t realize which side they’re on. This article might help you find out...

DrakeRelated ecommerce website displayed on laptop screen with interactive product layout.

Feb 9th 2026

Most ecommerce websites are super boring. Here’s why.

Web

Most ecommerce websites aren’t bad. They’re just boring. And it has nothing to do with platforms, tools, or trends...

Power Crunch and David protein bar wrappers displayed side by side on a dark background for premium branding.

Feb 6th 2026

You Can’t Brand a Premium Brand Like a Normal One

Branding

Premium branding isn’t about nicer visuals — it’s about a different mindset altogether. In this piece, we unpack what actually changes when a brand needs to signal trust, confidence, and legitimacy.

Matty Matheson surrounded by products from his creative universe, including Matheson Food Company sauces, cookware, apparel, books, and merchandise, illustrating a lifestyle brand ecosystem.

Feb 5th 2026

Matty Matheson’s World Is Smarter Than any Portfolio of Brands

Opinion

From cookbooks to restaurants to TV and pantry staples, Matty Matheson’s projects don’t compete — they connect. Here’s why his world works.

Chinese takeout boxes printed with chop suey–style text sitting on a table with leftover food and chopsticks.

Feb 4th 2026

Chop Suey Font Isn’t Chinese: A Typographic Plot Twist

Education

Chop suey font looks perfectly “Chinese” — but it isn’t. How did an American display style become the default Chinese takeout look?

 Assorted illustrated sardine tins in various colors arranged on a tabletop, showing diverse food packaging styles.

Jan 29th 2026

The Strategic Role of Packaging as a Brand Touchpoint

Branding

Packaging does more than protect a product — it sets expectations before anything else happens. Here’s why treating packaging as a strategic brand touchpoint can change how your brand is perceived.

Graza homepage hero section showing brand name and statement about always fresh, never blended extra virgin olive oil.

Jan 27th 2026

Why Graza’s Website Is a Masterclass in Good Website Design and UX

Web

Why does Graza’s website work so well when so many others don’t? We unpack the design and UX choices behind it — and what they can teach any brand building online.

A set of simplified fast-food icons using the same colors, shapes, and visual style across different food items.

Jan 26th 2026

Visual Brand Consistency: Why It Matters More Than You Think

Branding

Your brand might look fine — but still feel wrong. Visual consistency is often the missing piece between good design and brands people actually trust.

Keith Haring stands in front of a mural of dancing figures with his name written across the image.

Jan 23th 2026

Keith Haring and the Power of Visual Language

Education

Keith Haring’s work feels immediate and playful, but nothing about it is accidental. His design style was built as a clear visual language, made to travel across walls, posters, and products without losing meaning.

Grid of brand logos showing multiple companies with updated identities dated 2020 and 2025 for comparison.

Jan 22nd 2026

Everyone Rebranded in 2025. Not Everyone Should Have.

Opinion

After a year flooded with rebrands, a few stood out for the right reasons. Many didn’t. Here are the best and worst rebrands of 2025.

Logos of Framer, Webflow, Wix, and WordPress representing popular website building platforms

Jan 21st 2026

How to Choose a Website Platform — What Actually Matters

Web

Choosing a website platform is easy. Getting real value out of it is not. This article breaks down today’s main platforms and explains what actually matters beyond the tool.

Jaguar rebranding comparison showing the shift from the classic jaguar emblem to a minimal wordmark logo

Jan 20th 2026

Do I Need a Rebrand? How to Know When It’s Time (and When It’s Not)

Branding

You don’t wake up wanting a rebrand — you feel something’s off. This guide helps you understand what rebranding really means, the visual signs to look for, and how to tell if it’s actually time to rethink your brand.

Four iconic New York typography examples including the I ❤ NY logo, The New York Times blackletter masthead, NYC subway signage, and the New York Magazine calligraphic masthead.

Jan 19th 2026

The Typography of New York: Fonts, Lettering, and Voice

Education

Not all iconic typography is about choosing a font. This article breaks down the lettering, typefaces, and systems that shaped New York’s visual voice.

Loewe new logo featuring the refined anagram and wordmark, showing the updated monogram with cleaner proportions

Jan 16th 2026

Loewe’s New Logo, Explained: Not a Rebrand, a Precise Edit

Opinion

At first glance, nothing seems different. Look again, and Loewe’s new logo starts to tell a much bigger story about evolution, authorship, and restraint.

 DMPLNG branding comparison: clean red logo layout vs cheap Canva-style Chinese restaurant template with generic dumpling icon and CTA.

Jan 15th 2026

Cheap vs Well-Done Branding: The Difference Is Process, Not Price

Branding

Cheap branding isn’t defined by how much you spend, but by how little thinking goes into it. This guide shows how to spot shortcut branding — and what a real branding process actually feels like.

Asahi Super Dry can photographed on a reflective surface, highlighting the iconic logotype and typography as a core element of the brand’s visual identity.

Jan 14th 2026

What Asahi Super Dry Teaches Us About Custom Typefaces

Education

Custom typefaces are often seen as a luxury. Looking at Asahi Super Dry, we explore why they can actually be one of the most practical and powerful tools in a brand system.

Red flag and green check icons representing warning signs and positive signals when working with a branding agency.

Jan 13th 2026

What to Expect When Working With a Branding Agency

Branding

Working with a branding agency shouldn’t feel like a gamble. Here’s what actually happens, what’s normal, and what you should expect before you hire one.

Visual comparison of museum identities featuring The Branch Museum of Design, the Natural History Museum London, and The Metropolitan Museum of Art, highlighting how architecture and branding coexist across cultural institutions.

Dec 13th 2025

Museum Branding Done Right (and Why It Matters to Your Visit)

Industries

You’re not supposed to notice museum branding. But it’s already telling you where to go, and when to buy the tote.

A visual timeline of Coca-Cola wordmark variations, showing how typography and color remain consistent while the logo evolves across different eras.

Dec 9th 2025

Do I Need a Rebrand? 7-Question Brand Checklist

Branding

If you’re asking “do I need a rebrand?”, this simple 7-question checklist will help you see if you’re ready for a full rebrand, a lighter refresh, or if your brand is fine for now.

A row of abstract, colorful facial expressions representing different emotions, illustrating how color influences perception and feeling in branding.

Dec 5th 20025

Color psychology in branding: how to choose your brand colors

Branding

Color psychology in branding: how to choose brand colors that really match your personality, your audience and your industry

Noma restaurant exterior with three Michelin stars logo overlaid on the facade

Aug 28th 2025

Michelin Star Branding: The Noma Lesson

Opinion

Three stars, one secret: at Noma, design tells the story long before the dish reaches the table…

Collage of celebrity-founded brands showing Chamberlain Coffee, Ayoh, Skims and Sweat logos over lifestyle photos

Aug 21st 2025

The Celebrity Brand Illusion

Opinion

Kardashian, Chamberlain, Robegrill—a famous name can make anything go viral. But can it make it profitable?

Logos of popular generative AI tools surrounding the OpenAI icon, illustrating today’s expanding AI assistant ecosystem

Aug 14th 2025

AI: The Best Intern You’ll Ever Have

Education

AI isn’t here to steal your job—unless you’re just sipping coffee and flirting with your coworker.

Assorted HBO Max and Max logos on a blue gradient background illustrating the streaming service’s confusing rebrand and shifting brand identity

Aug 7th 2025

HBO Max Can't Decide Who It Is...

Opinion

When the name changes more than the content, something’s off. Here’s why HBO Max’s branding chaos matters...

Aeromexico’s previous Aztec Eagle Knight logo compared with the new 2024 humanised emblem on a dark blue background

Sep 18 2024

Aeromexico’s 2024 Rebranding Crash, From Iconic to Lifeless

Opinion

Aug 1 2023

Monograms: Beyond the Ugly Tracksuit Print

Education

Jul 4 2023

Bottles That Are More Aesthetic Than You, Casa Azul

Opinion

Jun 28 2023

Who Still Uses Paper Invites? Discover The Most Creative Fashion Invites

Opinion

Feb 19 2023

BTS: Their Album Covers Have More Feelings than Your Ex

Opinion

Jan 10 2024

TopoChico: The Not So 'Chico' Billion Dollar Company

Opinion

Jan 2 2024

Caps Lock Off: Avianca's Subtle Shift from 'A' to 'a'

Opinion

Oct 26 2023

Beyond Tumblers: The Colors That Built YETI's Empire

Opinion

Oct 12 2023

Oreo's Brand Strategy of Weird AF Flavors, Why?

Education

Oct 5 2023

AirIndia Departing To: Rebranding

Opinion

Sep 26, 2023

Wobble & Wow: Unveiling Jell-O's New Look

Opinion

Sep 19, 2023

Navigating the City in Style: Aesthetics of Public Transport

Industries

Jul 9, 2023

Mastering the Rebrand: Strategies for a Seamless Transition

Branding

Jul 9, 2023

What the F*ck is 'Lorem Ipsum'

Education

Jun 9, 2023

Pepsis Electrifying Rebrand: A Bold and Alluring Transformation

Opinion

Jun 6, 2023

Burberrys Rebirth: Heritage Meets Modernity

Opinion