Articles

What the F*ck is 'Lorem Ipsum'

Jul 9, 2023

In the world of communication, printing, and design, there's a text that has been hanging around since the 1500s and refuses to leave the party. Say hello to Lorem Ipsum, the filler text that just won't quit. It's everywhere you look, gracing templates, mockups, and samples like an uninvited guest who somehow became the life of the party. For over five centuries, Lorem Ipsum has been the dependable wingman for professionals in creative fields. "Join us as we embark on a lighthearted exploration of the enduring influence of Lorem Ipsum, the unsung hero that's been silently dictating terms across various industries.


Unveiling the Hidden Origins of Lorem Ipsum: More Than Just Random Text

While it's often assumed that Lorem Ipsum is nothing more than random gibberish, its history is far more intriguing and ancient than one might think. Contrary to popular belief, Lorem Ipsum has its roots in a piece of Latin literature that dates back more than 2000 years.

The story of Lorem Ipsum's discovery and origin begins with Richard McClintock, a professor of Latin at the University of Hampden-Sydney in Virginia. McClintock was on a quest to unravel the mysteries of this peculiar placeholder text, and he did so with remarkable precision. One of the most enigmatic words in the Latin language, "consecteur," appeared in a passage from Lorem Ipsum. McClintock's curiosity led him on a linguistic adventure, as he continued to scour different Latin texts in search of its source. What he uncovered was nothing short of remarkable. Lorem Ipsum can be traced back to sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil), a philosophical work authored by Cicero in the year 45 BC.

In these ancient passages, Cicero delves into the concepts of ethics and the extremes of good and evil, providing a source of text that has endured the test of time in an unexpected way. Lorem Ipsum, once thought to be a mere jumble of words, is, in fact, a fragment of wisdom from the records of classical Latin literature.

Lorem Ipsum's value lies in its ability to provide a text that mimics the appearance of real content, allowing designers to focus on aesthetics without distraction. As we uncover its ancient origins, we also celebrate its timeless contribution to modern design—a reminder that even centuries-old tools can shape our creative processes. So, next time you encounter Lorem Ipsum in a design, remember it's not just gibberish; it's a deliberate aid that brings visual brilliance to life.

Now you know what the f*ck is ‘Lorem Ipsum’ :)

© 2025 Attlas Design. All rights reserved. All text, images, and graphics on this site are the intellectual property of Attlas Design and may not be reproduced, distributed, or translated without prior written consent.

© 2025 Attlas Design. All rights reserved. All text, images, and graphics on this site are the intellectual property of Attlas Design and may not be reproduced, distributed, or translated without prior written consent.

Dec 13th 2025

Museum Branding Done Right (and Why It Matters to Your Visit)

You’re not supposed to notice museum branding. But it’s already telling you where to go, and when to buy the tote.

Dec 13th 2025

Museum Branding Done Right (and Why It Matters to Your Visit)

You’re not supposed to notice museum branding. But it’s already telling you where to go, and when to buy the tote.

A visual timeline of Coca-Cola wordmark variations, showing how typography and color remain consistent while the logo evolves across different eras.

Dec 9th 2025

Do I Need a Rebrand? 7-Question Brand Checklist

If you’re asking “do I need a rebrand?”, this simple 7-question checklist will help you see if you’re ready for a full rebrand, a lighter refresh, or if your brand is fine for now.

A visual timeline of Coca-Cola wordmark variations, showing how typography and color remain consistent while the logo evolves across different eras.

Dec 9th 2025

Do I Need a Rebrand? 7-Question Brand Checklist

If you’re asking “do I need a rebrand?”, this simple 7-question checklist will help you see if you’re ready for a full rebrand, a lighter refresh, or if your brand is fine for now.

A row of abstract, colorful facial expressions representing different emotions, illustrating how color influences perception and feeling in branding.

Dec 5th 20025

Color psychology in branding: how to choose your brand colors

Color psychology in branding: how to choose brand colors that really match your personality, your audience and your industry

A row of abstract, colorful facial expressions representing different emotions, illustrating how color influences perception and feeling in branding.

Dec 5th 20025

Color psychology in branding: how to choose your brand colors

Color psychology in branding: how to choose brand colors that really match your personality, your audience and your industry

Noma restaurant exterior with three Michelin stars logo overlaid on the facade

Aug 28th 2025

Michelin Star Branding: The Noma Lesson

Three stars, one secret: at Noma, design tells the story long before the dish reaches the table…

Noma restaurant exterior with three Michelin stars logo overlaid on the facade

Aug 28th 2025

Michelin Star Branding: The Noma Lesson

Three stars, one secret: at Noma, design tells the story long before the dish reaches the table…