Articles

What the F*ck is 'Lorem Ipsum'

Jul 9, 2023

Matty Matheson surrounded by products from his creative universe, including Matheson Food Company sauces, cookware, apparel, books, and merchandise, illustrating a lifestyle brand ecosystem.
Matty Matheson surrounded by products from his creative universe, including Matheson Food Company sauces, cookware, apparel, books, and merchandise, illustrating a lifestyle brand ecosystem.

In the world of communication, printing, and design, there's a text that has been hanging around since the 1500s and refuses to leave the party. Say hello to Lorem Ipsum, the filler text that just won't quit. It's everywhere you look, gracing templates, mockups, and samples like an uninvited guest who somehow became the life of the party. For over five centuries, Lorem Ipsum has been the dependable wingman for professionals in creative fields. "Join us as we embark on a lighthearted exploration of the enduring influence of Lorem Ipsum, the unsung hero that's been silently dictating terms across various industries.


Unveiling the Hidden Origins of Lorem Ipsum: More Than Just Random Text

While it's often assumed that Lorem Ipsum is nothing more than random gibberish, its history is far more intriguing and ancient than one might think. Contrary to popular belief, Lorem Ipsum has its roots in a piece of Latin literature that dates back more than 2000 years.

The story of Lorem Ipsum's discovery and origin begins with Richard McClintock, a professor of Latin at the University of Hampden-Sydney in Virginia. McClintock was on a quest to unravel the mysteries of this peculiar placeholder text, and he did so with remarkable precision. One of the most enigmatic words in the Latin language, "consecteur," appeared in a passage from Lorem Ipsum. McClintock's curiosity led him on a linguistic adventure, as he continued to scour different Latin texts in search of its source. What he uncovered was nothing short of remarkable. Lorem Ipsum can be traced back to sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil), a philosophical work authored by Cicero in the year 45 BC.

In these ancient passages, Cicero delves into the concepts of ethics and the extremes of good and evil, providing a source of text that has endured the test of time in an unexpected way. Lorem Ipsum, once thought to be a mere jumble of words, is, in fact, a fragment of wisdom from the records of classical Latin literature.

Lorem Ipsum's value lies in its ability to provide a text that mimics the appearance of real content, allowing designers to focus on aesthetics without distraction. As we uncover its ancient origins, we also celebrate its timeless contribution to modern design—a reminder that even centuries-old tools can shape our creative processes. So, next time you encounter Lorem Ipsum in a design, remember it's not just gibberish; it's a deliberate aid that brings visual brilliance to life.

Now you know what the f*ck is ‘Lorem Ipsum’ :)

© 2025 Attlas Design. All rights reserved. All text, images, and graphics on this site are the intellectual property of Attlas Design and may not be reproduced, distributed, or translated without prior written consent.

© 2025 Attlas Design. All rights reserved. All text, images, and graphics on this site are the intellectual property of Attlas Design and may not be reproduced, distributed, or translated without prior written consent.

Title slide reading “Branding vs Marketing” with Attlas logo below and media and design icons.

Feb 17th 2026

Branding vs Marketing: What’s the Difference and Why It Matters

Branding

Branding vs marketing — they’re often confused, but they solve different problems. Here’s the real difference and how to know which one your business needs right now.

Title slide reading “Branding vs Marketing” with Attlas logo below and media and design icons.

Feb 17th 2026

Branding vs Marketing: What’s the Difference and Why It Matters

Branding

Branding vs marketing — they’re often confused, but they solve different problems. Here’s the real difference and how to know which one your business needs right now.

Feb 16th 2026

Inside Seasoned Website Design: A Playful UX Breakdown

Web

Seasoned website design is a case study in concept-driven UX, where interaction, structure, and metaphor transform a simple resource hub into a memorable web experience.

Feb 16th 2026

Inside Seasoned Website Design: A Playful UX Breakdown

Web

Seasoned website design is a case study in concept-driven UX, where interaction, structure, and metaphor transform a simple resource hub into a memorable web experience.

Mosaic dragon and Snoopy street artworks beneath Rue du Dragon sign in Paris.

Feb 13th 2026

You’ve Seen Pixel Street Art in Paris. Here’s What It Really Means...

Education

Those pixel mosaics scattered across Paris aren’t random decoration — they’re part of one of the most coherent visual systems in contemporary street art.

Mosaic dragon and Snoopy street artworks beneath Rue du Dragon sign in Paris.

Feb 13th 2026

You’ve Seen Pixel Street Art in Paris. Here’s What It Really Means...

Education

Those pixel mosaics scattered across Paris aren’t random decoration — they’re part of one of the most coherent visual systems in contemporary street art.

2026 Design Trends title in white hand-drawn lettering on blue background with Attlas logo.

Feb 12th 2026

Design Trends 2026: Intensity, Imperfection and Immersion

Opinion

Design trends 2026 are shifting away from safe minimalism toward intensity, immersion and visible humanity. If you want to know what’s shaping visual culture this year, keep reading.

2026 Design Trends title in white hand-drawn lettering on blue background with Attlas logo.

Feb 12th 2026

Design Trends 2026: Intensity, Imperfection and Immersion

Opinion

Design trends 2026 are shifting away from safe minimalism toward intensity, immersion and visible humanity. If you want to know what’s shaping visual culture this year, keep reading.