Tiger Pace

Brand Identity

Campaign

Tiger Pace

Brand Identity

Campaign

/ About the project

Tiger Pace is a running club brand built around motion, energy, and instinct. The identity taps into the raw power of the tiger—an animal made for speed and focus—mirroring the runner’s pursuit of momentum and clarity. With bold typography, striking red-orange tones, and dynamic visuals, the branding evokes rhythm, strength, and the thrill of movement.

Client

Location

Year

Tiger Pace Running Club

Melbourne, AUS

2025