The Splurge Index is an interactive platform that compares the performance of luxury goods against traditional financial assets through a playful, data-driven lens. Beyond the branding and website design, we developed the technology behind the experience, turning comparisons like Birkin vs. S&P 500, watches, real estate, and collectibles into a visual, ironic, and engaging tool. The result is a space where finance, luxury, and internet culture meet through editorial design, software development, and interactive storytelling.