
Matcha Point
Brand Identity
Packaging

Matcha Point
Brand Identity
Packaging
/ About the project
Matcha Point is a ready-to-drink matcha brand that fuses the calm of tea culture with the energy of tennis. Built around the concept of “match point,” the brand delivers a refreshing twist through its two core flavors: Matcha Latte and Strawberry Matcha Latte. The visual identity embraces the aesthetic of the sport—clean lines, soft courtside pastels, and playful wordplay—to create a world where wellness meets rhythm. With a tone that’s light but confident, and slogans like “Ace the craving”, Matcha Point brings a fresh serve to the beverage aisle.
Client
Location
Year
Matcha Point
London, UK
2025















