Matcha Point

Brand Identity

Packaging

Matcha Point

Brand Identity

Packaging

/ About the project

Matcha Point is a ready-to-drink matcha brand that fuses the calm of tea culture with the energy of tennis. Built around the concept of “match point,” the brand delivers a refreshing twist through its two core flavors: Matcha Latte and Strawberry Matcha Latte. The visual identity embraces the aesthetic of the sport—clean lines, soft courtside pastels, and playful wordplay—to create a world where wellness meets rhythm. With a tone that’s light but confident, and slogans like “Ace the craving”, Matcha Point brings a fresh serve to the beverage aisle.

Client

Location

Year

Matcha Point

London, UK

2025