Burgueso
Burgeso’s branding brings a fun, modern, and joyful spirit to the burger experience. The simple yet vibrant design extends to merchandise, creating a lively and approachable identity that resonates with burger lovers.
- Year
- 2024
- Location
- Mexico City, MEX
- Services
- Brand Identity
- Industry
- Food & Drink
Challenge
The fast casual burger market is saturated with brands that try to be edgy and end up feeling exhausting — Burgueso needed a brand that was genuinely fun without relying on irony or aggression.
Solution
We created a brand identity for this food and drink brand built around a simple, vibrant visual system that extends naturally to merchandise — joyful design that communicates the brand's personality without shouting.
Results
Burgueso launched with a brand identity that resonates with burger lovers who want something unpretentious and fun — a restaurant brand strong enough to build community and broad enough to scale.
Brand identity for a burger brand built on joy — simple, vibrant, and designed to make people smile before they even take a bite.
Sato
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