Latoso
Latoso’s branding captures the essence of the coast, with a design inspired by seaside life and fresh sea goods. Specializing in tinned seafood, the identity evokes a sense of coastal simplicity and freshness, bringing the sea to the table.
- Year
- 2024
- Location
- Mexico City, MEX
- Services
- Brand Identity, Motion Graphics
- Industry
- Food & Drink
Challenge
Tinned seafood is having a cultural moment, but most brands in the category either lean too heavily into nostalgia or try too hard to be trendy — Latoso needed an identity rooted in something genuine.
Solution
We created a brand identity and motion graphics system for this food and drink brand inspired by seaside life and the ritual of fresh sea goods — a visual language that evokes coastal simplicity and freshness without resorting to nautical clichés.
Results
Latoso launched with a brand identity that feels both authentic and contemporary — a food brand that earns its place in the premium tinned seafood market through design that genuinely reflects the product and its origins.
Brand identity and motion graphics for a tinned seafood brand inspired by coastal life — evoking the simplicity, freshness, and ritual of the sea.
Revolve Bank
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