Matcha Point
Matcha Point is a ready-to-drink matcha brand that fuses the calm of tea culture with the energy of tennis. Built around the concept of “match point,” the brand delivers a refreshing twist through its two core flavors: Matcha Latte and Strawberry Matcha Latte. The visual identity embraces the aesthetic of the sport—clean lines, soft courtside pastels, and playful wordplay—to create a world where wellness meets rhythm. With a tone that’s light but confident, and slogans like “Ace the craving”, Matcha Point brings a fresh serve to the beverage aisle.
- Year
- 2025
- Location
- Mexico City, MEX
- Services
- Brand Identity, Packaging
- Industry
- Food & Drink
Challenge
The ready-to-drink beverage market is brutally competitive, and a matcha brand built around a tennis pun could easily tip into novelty. The challenge was making it feel like a real brand — one with a coherent world, not just a clever name.
Solution
We developed a brand identity and packaging design for this F&B brand that commits fully to the tennis-meets-tea concept: a visual system that borrows from the aesthetic of the sport — clean lines, court colors, a sense of precision — while keeping the packaging shelf-ready and distinctive.
Results
Matcha Point launched with packaging design strong enough to anchor a retail presence and a brand identity coherent enough to scale — turning a clever concept into a credible consumer brand in the competitive food and drink market.
Brand identity and packaging for a ready-to-drink matcha brand that fuses the calm of Japanese tea culture with the energy of tennis.
Maquinaria Monroy
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