Starbucks Year of the Dragon
In celebration of the 2024 Year of the Dragon, this project for Starbucks featured custom cups, ads, and assets, including a playful dragon character in the iconic Starbucks style. The designs fused cultural tradition with the brand’s unique, modern aesthetic.
- Year
- 2024
- Location
- Mexico City, MEX
- Services
- Campaign Production
- Industry
- Food & Drink
Challenge
Designing Lunar New Year assets for Starbucks means working within one of the world's most recognizable visual systems — the challenge was creating something culturally resonant that still felt unmistakably like the brand.
Solution
We produced campaign assets including custom cups, ads, and a playful dragon character rendered in the iconic Starbucks visual language — fusing cultural tradition with the brand's modern aesthetic for the 2024 Year of the Dragon.
Results
The campaign assets delivered on both counts — culturally grounded and brand-consistent — contributing to Starbucks' Lunar New Year presence with design that connected authentically with the celebration.
Custom campaign assets for Starbucks' 2024 Lunar New Year — a playful dragon character rendered in the iconic Starbucks visual language, fusing tradition with the brand.
ENIA
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