Sumo Brew
Sumo Brew is a modern coffee shop with a playful twist, brought to life through bold, simple branding and charming sumo illustrations enjoying everyday rituals—like sipping coffee. The identity strikes a balance between fun and minimal, echoing the shop’s menu of classic drinks and flavorful house creations that keep things easy, friendly, and full of character.
- Year
- 2024
- Location
- Mexico City, MEX
- Services
- Brand Identity, Packaging
- Industry
- Food & Drink
Challenge
The specialty coffee market is saturated with brands that take themselves too seriously — minimal to the point of sterility. Sumo Brew wanted something with genuine personality that could still function as a polished, modern coffee brand.
Solution
We developed a brand identity and packaging design for this F&B brand built around charming sumo illustrations enjoying everyday rituals — a visual world that strikes a precise balance between fun and minimal, echoing the shop's menu of classic drinks and house specialties.
Results
Sumo Brew launched with a brand identity that stands out in the coffee shop landscape — personality-driven packaging and design that builds loyalty and makes the brand instantly recognizable across all touchpoints.
Brand identity and packaging for a modern coffee shop with a playful twist — charming sumo characters, bold simplicity, and a menu worth celebrating.
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