Ziena
Ziena’s branding captures the authenticity of Italian countryside cuisine, with a design that reflects the tradition and warmth of a classic pasta bar. The visuals evoke a sense of rustic charm, bringing the essence of Italy to life.
- Year
- 2024
- Location
- Mexico City, MEX
- Services
- Brand Identity
- Industry
- Food & Drink
Challenge
Italian restaurant branding risks falling into over-familiar territory — red checkered tablecloths and pasta illustrations. Ziena needed an identity rooted in genuine Italian countryside culture without the clichés.
Solution
We created a brand identity for this food and drink brand that captures the authenticity of Italian countryside cuisine — a warm, rustic design that evokes the tradition and charm of a classic pasta bar without resorting to visual shortcuts.
Results
Ziena launched with a restaurant brand identity that feels both honest and distinctive — a brand that communicates its culinary point of view clearly and positions it as a credible destination for guests who care about authenticity.
Brand identity for an Italian pasta bar rooted in the warmth and tradition of countryside cuisine — rustic charm filtered through a contemporary design lens.
East Logistics
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