
Starbucks Year of the Dragon
Campaign Production
Identity

Starbucks Year of the Dragon
Campaign Production
Identity
/ About the project
In celebration of the 2024 Year of the Dragon, this project for Starbucks featured custom cups, ads, and assets, including a playful dragon character in the iconic Starbucks style. The designs fused cultural tradition with the brand’s unique, modern aesthetic.
Client
Location
Year
Starbucks
Beijing, CHN
2024











