Starbucks Year of the Dragon

Campaign Production

Identity

Starbucks Year of the Dragon

Campaign Production

Identity

/ About the project

In celebration of the 2024 Year of the Dragon, this project for Starbucks featured custom cups, ads, and assets, including a playful dragon character in the iconic Starbucks style. The designs fused cultural tradition with the brand’s unique, modern aesthetic.

Client

Location

Year

Starbucks

Beijing, CHN

2024