Food & Drink
/
Campaigns
/
Starbucks Year of the Dragon
(
15
)
/ About the project
In celebration of the 2024 Year of the Dragon, this project for Starbucks featured custom cups, ads, and assets, including a playful dragon character in the iconic Starbucks style. The designs fused cultural tradition with the brand’s unique, modern aesthetic.
/ Credits
Client:
Starbucks
Creative Direction:
Jorge Sales
Location:
Beijing, CN
/ Year
2024
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