Batch.Works logo over a photo of a box of 3D printed objects

Starbucks Year of the Dragon

Campaign Production

Batch.Works logo over a photo of a box of 3D printed objects

Starbucks Year of the Dragon

Campaign Production

/ About the project

In celebration of the 2024 Year of the Dragon, this project for Starbucks featured custom cups, ads, and assets, including a playful dragon character in the iconic Starbucks style. The designs fused cultural tradition with the brand’s unique, modern aesthetic.

Client

Location

Year

Starbucks

Beijing, CHN

2024

Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations